TELEVISIONS

EQUIDIA
Main world-wide channel specialized in the equestrian world – during 3 days, the Equidia Team, constituted by 10 people, will cover the entire event in 2 aspects:
– Portugal will be the topic of Equidia’s agenda for the month of September - 30 minutes of an exclusive program on Portugal, not only on the event but on the characteristics of the country, sport and horse breeding
– A 50 minute edition will be made only on the event

EUROSPORT
With branch offices in 59 countries of the whole world, with exhibition in more than 2,5 million hotel rooms in the whole world, 22,6 million daily viewers , 24,6 million European adults per week (2,3 times more than the Euronews), 20 languages of programming, exclusiveness of televising rights in key markets as Motion GP or the Wintersports, 86% of world-wide hearing in the Internet (6,4 million visitors for month) and association with the main sportive federations of the world - is one of the main partners on the communication of the event.
Considering the main goal that the Portuguese Equestrian Federation intends to reach in September of 2007 with the European Endurance Championship «Open» 2007, it established with the Eurosport a very specific contract of communication:
– Advertising of the event in the Magazine Escape - 26' - 10 TV spots x 26' - a program of sample of the most spectacular images of all the world-wide events where human compete in their environment. The Escape transmits information detailed of notice and programs of the best sports of adventure and nature. The Escape is the ideal program to promote the tourism beyond-borders enhancing the ambient aspects of the same.
– One spot of campaign of the Championship in the International Eurosport to be advertised by the branch offices of the 59 countries
– Campaign of auto-promotion in the internet site of Eurosport - 2 weeks before of the event, there will be placed in the main page of the internet site of Eurosport 220,000 advertising rectangles (300 x 250 pixels), available in all the pages of the site.

TVI
One of the most important Portuguese television channels, TVI will cover the event.


GENERALISTS NEWSPAPERS
Guarantee of a more generalized and global cover of the event:
LE MONDE;
HERALD TRIBUNE;
EL PAÍS.


INTERNATIONAL MAGAZINES specialized in the Equestrian World:
HORSE AND HOUND (ING);
HORSE INTERNATIONAL (HOL);
L’EPERON (FRA).


The Most Accredited NATIONAL MAGAZINES in the Equestrian Matters:
Revista EQUITAÇÃO;
CAVALO Revista;
EQUISPORT.


INTERNET
The new technologies will permit a worldwide expansion of the event possibility of following the race, in real time, from any part of the globe sending of a newsletter, starting end jan 2007, with fortnightly updates of the event – anticipated publicity that will guarantee the event’s success.